Code of Practice for Whisky Auctions

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High Standards For Whisky Auctions

At Whisky-Online Auctions we always strive to give the best possible service to all of our clients, to those who are selling their whisky and to those who are buying whisky. It can be difficult sometimes to act as an agent to both buyers and sellers and as such we need to maintain a high level of integrity in everything that we do.

We believe that everyone deserves the same consideration when they place their trust in us as an online whisky auction house. After all, we do sell very valuable bottles and collections as well as those bottles and collections of lesser value. All owners and would be owners need to know that their interests are being looked after by their Auctioneer/Agent.

We get many questions from all quarters and we do have a frequently asked questions page. However, this does not always reflect what buyers and sellers are looking for when choosing the right auction house to sell and/or buy from. So, we have come up with a checklist of what to look out for, a code of practice for whisky auction websites if you will.

Naturally, because of our high standards, commitment to service and desire to continuously develop our websites we can use our own standards. These standards have been developed over 25 years and often provide the answer to some of the more unusual questions that we get. Below is a list which gives the whisky buyer and seller some guidelines on what to look for and the basis to ask questions of any online whisky auction house.

In our next blog I will outline in more detail how Whisky-Online Auctions meets these basic requirements and often exceeds them.

Whisky Auction Code of Practice

An online whisky auction website should be reliable and capable of handling the auction close efficiently. In the event of any technical problems backup procedures should be in place to ensure that the auction can end without too much disruption.

Sellers should look for;

  1. High percentage (above 98% average) of sales per auction
  2. Fast pay-outs post auction (no excess waiting for payment)
  3. Good hammer prices in the region of or higher than estimates given
  4. Specified conditions to end the auction as soon as possible after the advertised end time.
  5. Experience in old and rare whisky valuations
  6. Accurate valuations for realistic expectations
  7. Public listing of all previous auctions giving access to sales data
  8. Maintain a large worldwide database of buyers
  9. Public listing of all bids (timed and dated) on all lots in all auctions
  10. Commission rates that reflect the level of expertise and service that you would expect

Buyers should look for;

  1. Monitoring systems for Buyers bidding on one or more lots
  2. Regular outbid notifications when the sale is live
  3. Auto bid process that will bid one increment higher than the last bid
  4. Automated systems checking for unusual bidding patterns ensuring fairness
  5. Public listing of all previous auctions giving access to sales data
  6. Public listing of all bids (timed and dated) on all lots in all auctions
  7. Extended bidding to reflect the excitement of an auction house with set conditions to end the auction as soon as possible
  8. Fast checkouts
  9. Fast delivery with several options to choose from
  10. Ability to check postal charges to anywhere in the world before bidding
  11. Insurance available
  12. Commission rates that reflect the level of expertise and service that you would expect

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