There are apparently 12 days of Christmas and none are in November. But preparation is often the key to success so, for those of us entangled in the murky but exciting world of whisky auctioneering, it’s time to start thinking about the festive season.
Quite specifically: it’s time for those of us who are thinking of selling to start thinking about the festive season. Mainly because it’s this time of year when there are large, bountiful and extended auctions taking place so that the good folks that run them, month in month out, can take a break along with the rest of us. Here at Whisky-Online the final two sales of the year are usual very strong in terms of results for sellers.
For the penultimate November sale, which runs from November 30th – December 7th, this is the time where lower-mid range bottles tend to perform well in the scramble for Christmas presents and stock for the drinks trays and cabinets of the land. The extra attention is also focused around the top end of the sale for old and rare bottles as this is the time where the first end of year bonuses start to flow and the results are often impressive.
The grand finale, our big annual two-week Christmas sale, which runs this year from December 21st – January 4th, is where things get really interesting. This is the time of year where people are at home, they have time to bid, to spend that extra twenty minutes perusing through a sale with large dram in hand getting ‘in the mood for whisky’. It’s an effect we see every year. Not to mention that many of our buyers are the sort of people who have got extra money in the bank at this time of year and are not shy to spend.
Then, of course, there is the rather unique and long shadow cast over everything this year by Brexit. The weakening effect of Brexit on the pound has led to a surge in prices in recent months at UK auctions. This has been notable particularly for high end ‘top of sale’ bottlings. As buyers in Europe, and particularly the USA and Asia, are given a far easier run at bottles with a softer pound, the one group of people that have really benefited are sellers. It sucks to be a UK buyer right now, but if you’re thinking about selling… well: kerrrrching! Seems the only appropriate word here.
We’re currently accepting consignments for both these sales so if you want to give you’re bottles the best possible chance and achieve a remarkable price, then this is the right time and the right auction house to get them in.
Don’t miss out on our biggest event of the year. Contact us today for your free valuation and expert advice.
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